Sondrel adds experienced sales and business development professional to US sales team

Sondrel has recruited Bob Porooshani to its California-based USA team as Director of Sales, N. America. He has held several senior roles in the Valley, including General Manager of Epson Electronics Micro-Device and Sensing Systems Divisions and holds a BSc in Electrical and Electronic Engineering at the University of Massachusetts, which ensures that he will be able to grow Sondrel’s customer base in N. America. He has also successfully taken a couple of start-ups to the world stage, giving him valuable first-hand knowledge and expertise to help customers.

Bob Porooshani, Sondrel's Director of Sales, N. America‚Äč

“A major challenge for system companies and start-ups is trying to manage costs and timelines to turn their IP into shipping silicon,” he explained. “I know from personal experience how complex a problem it is to identify all the key stages for doing this and finding the best supplier for each. All too often, a step can be overlooked or there is a miscommunication in the food chain causing unexpected delays. I am therefore excited to join Sondrel as it has the expertise to remove all these challenges by providing a complete, end-to-end, turnkey solution from concept planning to production silicon to ensure a smooth and fast time-to-market. In addition, a key part of my activities will be focused on penetrating new and emerging markets such as companies that are planning to add new features including specialized processing capabilities, specific functions and security applications to their existing portfolios.”

Ian Walsh, Sondrel’s VP Worldwide Sales, added, “We want Sondrel to be the partner of choice for innovative companies, from established system companies to start-ups that can differentiate themselves in the market by turning their ideas into silicon. We have perfected all the processes from all aspects of design through to prototyping and industrialization to production manufacturing. Bob’s knowledge and experience of how challenging this can be without the end-to-end support we can provide, makes him ideal to support and guide a customer through the whole process and deliver an ROI and success. Being based in California means he is right in the hotbed of innovation and able to provide the high level of support that we always give to our customers. The personal touch makes all the difference.”